Core Business Essentials: Important Marketing Concepts

September 19, 2017

12:00-1:30 pm EDT


In the vision industry, being able to effectively market your products and services is paramount to successfully growing your business! This webinar is designed for companies looking to solve their vision industry marketing challenges, and will feature:

  • An overview of important B2B marketing trends 
  • PR and content marketing tactics your company can institute right away
  • Inbound and outbound marketing program development best practices
  • Tips for improving your efforts in: 
    • Visibility
    • Lead generation
    • Email marketing
    • Web marketing

This hour-long webinar will also feature a live question and answer period where you can ask John your burning questions directly.

Webinar Image
Image of John Lewis

John Lewis

John Lewis is Editor-in-Chief of Vision Systems Design, the leading global publication providing in-depth technical and integration insights focused exclusively on the information needs of machine vision and image processing professionals. John holds a Bachelor of Science degree in Chemical Engineering, and brings more than two decades of industry experience, along with more than 13 years of progressive B2B marketing experience working at Cognex Corporation. Prior to Cognex where his articles on machine vision were published in dozens of trade journals, John was a technical editor for Design News, the world's leading engineering magazine, covering factory automation, motion control, machine vision, and other engineering topics.

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