In-depth coaching from experienced industry veterans with decades of combined success in the vision and imaging field.

AIA Core Business Essentials Program for Vision Professionals

WHAT IS IT?

The Core Business Essentials program from AIA is designed to provide real-world, actionable information on how to better grow, operate, and sustain your business in the vision and imaging industry.

The Core Business Essentials program will provide resources & expertise in areas where YOU need it most!

Marketing
Financial Management
Product Development

Customer Service
New Media
and more!

For Members Only

The Core Business Essentials Program is a Member-Only Benefit!

BECOME A MEMBER

Download Our Free Strategy Pyramid

Complete our Digital Focus Group Survey and Receive Updates on this Program!

EVENTS & RESOURCES

AIA invites you to take advantage of this free, Members Only B2B marketing webinar series to learn how to leverage digital marketing for lead generation. Starting with the foundational elements and working through the full spectrum of the digital landscape, each webinar provides you with a clear understanding of how to successfully leverage online channels for lead generation. Taught by industry leading experts, you will gain not only actionable insight but a take-away worksheet to help you immediately apply the principles and strategies you have learned.

Important Marketing Concepts:
Introduction

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Important Marketing Concepts:
The Buyer's Journey

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Important Marketing Concepts:
Managed vs. Earned Touchpoints

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Important Marketing Concepts:
The Marketing Sales Funnel

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