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New Machine Vision Market Study Reports the Latest on Product Results and Trends through 2009 and Forecasts through 2014


A new machine vision market study predicts that machine vision sales will grow in the aftermath of the recent “great recession.”

Overall machine vision sales should increase by 2.6% to 4.6% in 2010, depending upon the extent of the current economic recovery and the rate of change in industrial production that occurs.  This follows upon a 29.2% decline experienced in 2009.

The study, entitled Machine Vision Markets – 2010 Results and Forecasts to 2014, is published by the Automated Imaging Association (AIA), the world’s largest and only global machine vision trade group, with over 280 member companies from 26 countries.

 The findings are based on actual 2009 results and organized primarily around the major machine vision product markets: optics, lighting, cameras, imaging boards, software, smart cameras and application-specific machine vision systems.  While the study predominantly focuses on North American markets, it also provides worldwide and regional estimates.

According to the AIA, the trend line that underlies machine vision sales is linear and positive and will remain as such because of machine vision’s value proposition, which affords manufacturers greater cost efficiencies in production and increased product quality.   A rapid, V-shaped MV recovery with sales returning to their historical trend line in 2010 is not foreseen, given the likelihood of a tentative and weak recovery in the overall economy.  Because the specific pattern of the economic recovery is not knowable in advance, the study provides different recovery scenarios and compares predicted sales to sales based on an extrapolated, historical trend line.  

Given the importance of the economy to the performance of machine vision product markets, the new AIA study dedicates an entire chapter to an analysis of the recession and forecasts of economic growth, industrial production and the performance of industry sectors such as the automotive, semiconductor and pharmaceutical industries.

“Particularly in these challenging times, where uncertainty surrounds the extent and durability of the economic recovery, machine vision companies need to base their product-development and sales strategies on the most accurate view of the marketplace possible,” said Paul Kellett, AIA’s Director of Market Analysis.  “AIA has prepared its latest market study with this need foremost in mind. To satisfy this need, the study specifically analyzes sales by product feature, identifying the best-selling feature configurations by product market and key trends that suggest the direction of evolving customer preferences.

 “Our goal is to provide essential and actionable information that machine vision companies can apply directly to sales strategies and tactics. Purchasers will gain a clear sense of the industry’s health, emerging product and application trends, and changes in the marketplace,” Kellett asserted.   

Consisting of 13 chapters, 183 pages and 145 data exhibits, the study estimates market size and growth, focuses on market trends, market characteristics, sales by product feature and new market opportunities outside of manufacturing.

The study is available to AIA members for $850.00 (plus postage); the non-AIA member price is $1,200.00 (plus postage).  Study participants receive a substantial discount.  To order the study, visit Machine Vision Online or call AIA Headquarters at (734) 994-6088.  Purchasers receive the study in CD format along with a color, printed copy of the executive summary.

In addition to the market study, AIA provides regular reports on the health of the machine vision market and economic trends that impact the industry at “Market Data and Trends,” which is a special section of the Machine Vision Online website.  Machine Vision Online is the world’s most important resource for machine vision and imaging information.

About AIA
Founded in 1984, AIA was organized specifically to promote the understanding and use of image capture and analysis technology and now represents over 280 machine vision suppliers, system integrators, users, researchers, and consulting firms from 26 countries.  In addition to the annual study,  AIA is best-known for The Vision Show (May 25-27, 2010 in Boston);  the biennial International Robots & Vision Show (now known as Automate, and set for March 21-24, 2011 in Chicago);  its annual AIA Business Conference (January 19-21, 2011 in Orlando) and the newly enhanced Machine Vision Online, the world’s leading online resource for machine vision information.

For more information on AIA, visit Machine Vision Online or contact AIA Headquarters at (734) 994-6088.

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