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In-depth coaching from experienced industry veterans with decades of combined success in the vision and imaging field.

WHAT IS IT?

The Core Business Essentials program from AIA is designed to provide real-world, actionable information on how to better grow, operate, and sustain your business in the vision and imaging industry.

The Core Business Essentials program will provide resources & expertise in areas where YOU need it most!
  • Marketing
  • Financial Management
  • Product Development
  • Customer Service
  • New Media
  • and more!
For Memebers Only

For Members Only

The Core Business Essentials Program is a Member-Only Benefit!

BECOME A MEMBER

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Complete our Digital Focus Group Survey and Receive Updates on this Program!

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EVENTS & RESOURCES

Important Marketing Concepts:
Introduction
Important Marketing Concepts:
The Buyer's Journey
Important Marketing Concepts:
Managed vs. Earned Touchpoints
Important Marketing Concepts:
The Marketing Sales Funnel

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