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Personal Care Packaging Solutions
Mettler Toledo CI-Vision Posted 05/24/2012Implementing a Vision Inspection Solution to monitor the quality and security of your personal care product is an effective quality control method that allows processes to reach maximum through- put and productivity. Using a vision inspection solution can protect your brand image, reduce the risk of retailer returns and protect consumers from harm as well as your company from potential liability risks.
Personal care manufacturers offer consumers a variety of beauty products within cosmetics, hair care, toiletries, and now a growing trend in natural & organic brand offerings. With countless products to choose from – in different colors, styles, sizes and brands – it is especially important for personal care manufacturers to monitor the quality of their products from source to shelf. As the competition for shelf space continues to grow, manufacturers will need to be more conscience than ever, in controlling inventories, ensuring product quality, and continually meeting the ever-changing taste of consumers.
Due to a highly competitive landscape, research and development has become a significant cost for personal care companies who are always developing the newest, most promising product. The ability to manufacture and market product diversity that meets mass consumer demand is a necessity in a mature market, however mass appeal requires mass production, and mass production requires a massively responsive supply chain.
With adaptation and adoption always occurring within a personal care brand portfolio, manufacturers must offer the same ability to adapt and adopt during the production process. Automated vision inspection solutions are a valuable technology that can perform accurate inspections at the level of efficiency and flexibility that the personal care market demands of manufacturers. By implementing flexible and responsive processes and equipment into their production line, manufacturers can ensure a quality product from design to shelf.
Today's Personal Care Market
Packaging is revolutionizing the cosmetic industry with its ability to not only serve as an innovative marketing vehicle, but being able to engineer packaging solutions that can save manufacturers’ margins. Sustainable packaging that is designed to be environmentally friendly not only appeals to the market masses, but has significantly reduced packaging waste due to excess materials and has made transportation significantly cheaper thanks to a lighter weight. The ability to manufacture packaging with recyclable and post consumer materials requires more pressure than ever to ensure package quality is retail ready.
According to www.cosmeticdesign.com, a new report released by, Packaged Facts found that according to current sales, the natural and organic personal care market in America is expected to double in growth the next two years, with key areas being in non-chemical based toothpastes, deodorants, anti-aging products, shampoo and make-up. Research is favoring this “green” trend to be one of the strongest segments for consumer products internationally, and the personal care market is leading the way.
In order to capitalize on this growth, companies are introducing natural and organic certified products to their lines. However, for a product to be branded “organic”, manufacturers must go through a strict certification that requires inspection of the product’s natural integrity, from raw materials to the final packaged product. The green certification process is not limited to the integrity of the product’s ingredients, but encompasses everything from environmentally conscious packaging to sustainable manufacturing facilities.
According to a recent Kline Group report the international market for natural personal care products is projected to show strong growth with a compounded annual growth rate of nearly double digits up until 2016.
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